Northern Sky Research

Satellite Capacity Pricing Index (Q3 2017), 3rd Edition

Published: July 2017

Available Licenses:

  • Standard: $4,295  
  • Enterprise: $8,295

NSR Report Deliverables

NSR delivers clarity and critical market insight.

NSR’s Satellite Capacity Pricing Index, 3rd Edition (Q3 2017) addresses the critical question: how much does satellite capacity really cost? With detailed pricing information gathered from both global and regional satellite operators, as well as Service Providers, NSR’s Satellite Capacity Pricing Index, 3rd Edition (Q3 2017) offers a comprehensive & unbiased understanding of why satellite capacity pricing is evolving as it is, and where it may go in the future.

The satellite industry is at an inflexion point, with operators adopting managed service business models and service providers looking to consolidate assets to curb capacity cost and build economies of scale. Technological innovation continues to drive higher throughput from existing capacity, while the accelerating addition of HTS has started to sound the death knell for traditional data markets. With this dynamic and with shorter contract terms, capacity pricing is the single most important data point in a crowded market. NSR’s Satellite Capacity Pricing Index, 3rd Edition (SCPI3) analyzes this price influenced inflexion point by modelling market dynamics through inter-dependence between various supply and demand factors, and answer questions such as:

  • How has capacity pricing evolved over the last year, and what will be the forecast for the future? As well, which regions will feel the greatest impact from HTS pricing?
  • What are the pricing differences between DTH, Distribution, Mobility, Enterprise Data, Trunking, and how do major geographical regions impact the base price?
  • How can operators compete with the “race to the bottom” pricing strategy and maintain margin?
  • If all capacity is not created equal, then how to differentiate price in accordance with the Quality of Service (QoS) obtained?
  • What are the perspectives from the value chain (satellite operators, service providers and financial institutions) on the impact of pricing towards top-line market strategy?
  • How pricing, is not absolute, and with the input of 13 factors, does pricing vary according to various application types, regions, and QoS?

NSR’s SCPI3 combines base price and factor-based inputs from regional operators, Big Four operators, and service providers, to provide an even, balanced and well-rounded view of pricing within the industry. Expanding on NSR’s Q4, 2016 edition of this study, this most recent edition provides a range in pricing, for both rate card and estimated negotiable pricing through a combination factors.

SCPI3 includes pricing matrices on traditional FSS C-band, FSS Ku-band, and GEO-HTS capacity for Q3 2017, segmented regionally across 5 regions, and by application across Video, Data, and Mobility. Beyond this, NSR quantifies a range of pricing through the pricing toll and backed by anchor criteria, thus providing bound estimates for various combinations of factors such as contract duration, amount of capacity (small/large customer), fill rates, and customer retention discounts. In addition to pricing ranges, NSR also includes significant qualitative analysis on both existing prices and the market expectations one year into the future.

At its core, the proprietary model built within SCPI3 untangles various market facing factors influencing pricing such as supply-demand, value chain, sales positioning and growth strategy; and sensitizes appropriate parameters on the lookout in the future. The pricing index along with the empirical range of pricing reflects the industry state of change and enables perspective on different pricing strategies of incumbents or upcoming players. This is made possible through inputs from many NSR reports including, but not limited to Global Satellite Capacity Supply & Demand, Satellite Operator Financial Analysis, and more. The analysis from pricing tool used for the study allows users to understand the pricing dynamics of the satcom industry, how sensitive prices are to market facing factors, how prices and elasticity of demand correlate, and provides an insight into scenario thinking for tweaking the model to derive a consequent pricing strategy hypothesis for a client’s organization. 

NSR’s Satellite Capacity Pricing Index, 3rd Edition (Q3 2017)- Report Segmentation


Primary Questions/Issues Addressed in This Report Include:

  • To what extent have the prices changed during the past year, and how can operators differentiate for the price to stabilize?
  • Which regions are most/least insulated from pricing pressures based on their core markets? What is the effect of bulk deals on base capacity pricing, and which regions/players are affected the most?
  • Which market factors will play the most important role moving forward by region and application, and how does one quantify the inter-dependence to incorporate necessary market dynamics and build a pricing forecast?

Executive Summary

Chapter 1: Introduction: Key Trends and Historical Pricing
1.1 Introduction - Trends
1.2 Financial Overview
1.3 Historical Pricing Overview
1.4 Historical Supply and Demand Overview
1.5 Introduction to Report Chapters

Chapter 2: Current Spot Pricing Index
2.1 Chapter Introduction
2.2 Factors Influencing Price
2.3 Price Factors (Video and Data)
2.4 Price Factors (Mobility, Maritime & Aero)
2.5 Introduction to Pricing Model
2.6 Price Index and Range
2.7 Bottom Line

Chapter 3: Market Dynamics and Pricing Forecast
3.1 Chapter Introduction
3.2 Value Chain – DTH and Distribution
3.3 Value Chain – VSAT Networks and Consumer BB
3.4 Value Chain – Mobility (Maritime & Aero)
3.5 Pricing Forecast
3.6 Pricing and Scenario Analysis
3.7 Bottom Line

Appendix: Methodology

List of Exhibits

1.1 Video Pricing by Region, Q3 2017
1.2 Video Hotspot Pricing by Region, Q3, 2017
1.3 Enterprise Data FSS Pricing by Region, Q3 2017
1.4 Enterprise Data GEO-HTS Pricing by Region, Q3 2017
1.5 Mobility FSS Pricing by Region, Q3 2017
1.6 Mobility GEO-HTS Pricing by Region, Q3 2017
1.7 Big Five Satellite Operator Revenues, FY2016
1.8 Satellite Operator Revenue Market Share, FY2016
1.9 Satellite Operator CAPEX, FY2016

2.1 Video Distribution C-band Spot Pricing, Q3 2017
2.2 Video Distribution Ku-band Spot Pricing, Q3 2017
2.3 DTH C-band Spot Pricing, Q3 2017
2.4 DTH Ku-band Spot Pricing, Q3 2017
2.5 Enterprise Data C-band Spot Pricing, Q3 2017
2.6 Enterprise Data Ku-band Spot Pricing, Q3 2017
2.7 Enterprise Data GEO-HTS Spot Pricing, Q3 2017
2.8 Consumer Broadband GEO-HTS Spot Pricing, Q3 2017
2.9 Mobility C-band Spot Pricing, Q3 2017
2.10 Mobility Ku-band Spot Pricing, Q3 2017
2.11 Maritime Mobility GEO-HTS Spot Pricing, Q3 2017
2.12 Aero IFC Mobility GEO-HTS Spot Pricing, Q3 2017

3.1 Video Distribution C-band Pricing Forecast
3.2 Video Distribution Ku-band Pricing Forecast 
3.3 DTH C-band Pricing Forecast
3.4 DTH Ku-band Pricing Forecast
3.5 Enterprise Data C-band Pricing Forecast 
3.6 Enterprise Data Ku-band Pricing Forecast
3.7 Enterprise Data GEO-HTS Pricing Forecast
3.8 Mobility C-band Pricing Forecast
3.9 Mobility Ku-band Pricing Forecast
3.10 Maritime Mobility GEO-HTS Pricing Forecast 
3.11 Aero IFC Mobility GEO-HTS Pricing Forecast