Northern Sky Research

UltraHD via Satellite, 3rd Edition

Published: April 2016

Available Licenses:

  • Standard: $4,195  
  • Enterprise: $8,195

NSR Report Deliverables

NSR delivers clarity and critical market insight.

NSR’s UltraHD via Satellite, 3rd Edition analyses satellite-based UltraHD across three major methods of consumption – DTH, Cable TV and IPTV. With DTH platforms already having commercialised a small number of UltraHD channels, NSR explores the end-user requirements, ecosystem development, cost considerations and business model options for satellite operators and video platforms alike. UHD3 offers the most complete analysis of the challenges and opportunities facing the UltraHD market today, and the most comprehensive assessment of the future drivers of this emerging technology.

UHD3 provides the reader with data across three different market platforms, 10 regions and all broadcasting frequency bands, allowing stakeholders in the UltraHD value chain to assess their market position moving forward in an increasingly competitive video market.  This report enables service providers, satellite operators and video platforms to plan for the accelerating development and implementation of the new UltraHD format, by gaining competitive ground and providing the right mix of UltraHD channels tailored to individual markets. 

This report answers key questions concerning the UltraHD market:

  • How soon, in what ways, and into what markets will UltraHD become mainstream?
  • What additional revenues can be generated from UltraHD implementation, both directly and indirectly?
  • What is the addressable market of top tier customers?
  • At what rate will UltraHD TVs make their way into consumer households?
  • What are the revenue prospects and capacity requirements for UltraHD broadcasts?

The study is a valuable resource that:

  • Provides an UltraHD road map for the satellite industry
  • Quantifies the impact of UltraHD on the overall video market
  • Offers an assessment of end user requirements and preferences


Key assessments undertaken include:

  • Assessment of current UltraHD hotspots and the impact on DTH platforms
  • Assessment of UltraHD business models – retention strategy or additional revenue base?
  • The state of UltraHD and the roadmap of the UltraHD ecosystem
  • Assessment of current and previous UltraHD channels

Detailed Analysis Backed by Industry Input & NSR Expertise

The detailed assessment of the UltraHD market relies on input from key vendors as well as NSR’s longstanding, extensive body of work in the video markets and application segments. This provides a solid quantitative and qualitative basis from which a comprehensive analysis of trends and market forecasts can be drawn.

NSR Advantages

This NSR report offers coverage over and above the competition:

  • The ONLY dedicated UltraHD satellite focused report with 10-year forecast
  • Granular forecasts across 10 regions, and across all video broadcasting frequency bands
  • Expanded assessment on the impact of OTT on IPTV, Cable TV and DTH platform UltraHD implementation plans
  • Over 200 graphs detailing UltraHD capacity demand, revenues, subscribers, ARPU, channels and more

NSR’s UltraHD3 Report Data Segmentation

Who Should Purchase the Report:

  • Satellite Operators
  • Satellite Service Providers
  • Satellite and Video Equipment Manufacturers
  • Technology Companies
  • Trade Associations
  • DTH, IPTV, DTH and OTT Platforms
  • Investment Banks
  • Media Companies
  • Potential UltraHD Market Entrants

A Complete Analytical Perspective

Elements of this Study Include:

  • A Complete PowerPoint Report Document containing all quantitative and qualitative analysis
  • An Excel File containing all data and graphs so the client can easily use this work as a basis for their own internal market projections
  • Complimentary 4 hours of consulting time with the NSR analysts who authored the report to review report findings and interpret the market

Executive Summary

1. State of UltraHD
1.1 Introduction
1.2 Market Overview
1.3 Timeline
1.4 Regional Summary
1.5 North America
1.6 Latin America
1.7 Middle East & Africa
1.8 Asia Pacific
1.9 Europe
1.10 Bottom Line

2. UltraHD Value Proposition
2.1 Market Challenges
2.2 Market Drivers
2.3 Market Restraints
2.4 Value Proposition at a Glance
2.5 DTH
2.6 Cable TV
2.7 IPTV
2.8 FTA
2.9 OTT
2.10 Bottom Line

3. Total Market Forecasts
3.1 Segmentation
3.2 Channels by Operator
3.3 Channels
3.4 Capacity Demand
3.5 Revenues
3.6 Subscribers
3.7 ARPU
3.8 UltraHD Households & Penetration
3.9 Bottom Line

4. DTH Forecasts
4.1 Channels
4.2 Capacity Demand
4.3 Pricing
4.4 Revenues
4.5 Subscribers
4.6 ARPU
4.7 Strategic Implications
4.8 Bottom Line

5. Cable TV Forecasts
5.1 Channels
5.2 Capacity Demand
5.3 Pricing
5.4 Revenues
5.5 Subscribers
5.6 ARPU
5.7 Strategic Implications
5.8 Bottom Line

6. IPTV Forecasts
6.1 Channels
6.2 Capacity Demand
6.3 Revenues
6.4 Subscribers
6.5 ARPU
6.6 Strategic Implications
6.7 Bottom Line

7. Case Studies
7.1 KT SkyLife
7.2 HD+
7.3 SES
7.4 Eutelsat

Appendix: Methodology

List of Exhibits

Executive Summary
UltraHD Channels by Region, 2015
UltraHD Channels by Region, 2025
UltraHD Revenues by Region, 2015
UltraHD Revenues by Region, 2025

3. Total Market Forecasts
Global Leased DTH UltraHD Channels by Satellite Operator, 2015
Global Leased Distribution UltraHD Channels by Satellite Operator, 2015
Global DTH UltraHD Channels, Ku-band, 2015-2025
Global Distribution UltraHD Channels, Ku-band, 2015-2025
Global Distribution UltraHD Channels, C-band, 2015-2025
Global DTH UltraHD Capacity, Ku-band, 2015-2025
Global Distribution UltraHD Capacity, Ku-band, 2015-2025
Global Distribution UltraHD Capacity, C-band, 2015-2025
Global DTH UltraHD Leasing Revenues, Ku-band, 2015-2025
Global Distribution UltraHD Leasing Revenues, Ku-band, 2015-2025
Global Distribution UltraHD Leasing Revenues, C-band, 2015-2025
Global Ultra Premium Subscribers, DTH, 2015-2025
Global Ultra Premium Subscribers, Cable TV, 2015-2025
Global Ultra Premium Subscribers, IPTV, 2015-2025
Global Ultra Premium ARPU, DTH, 2015-2025
Global Ultra Premium ARPU, Cable TV, 2015-2025
Global Ultra Premium ARPU, IPTV, 2015-2025
Global UltraHD Households & UltraHD Penetration, 2015-2025

4. DTH Forecasts
Global DTH UltraHD Channels, Ku-band, 2015-2025
Global DTH UltraHD Channels, Dedicated Ku-band, 2015-2025
Global DTH UltraHD Channels, Dedicated GEO-HTS Ku-band, 2015-2025
Global DTH UltraHD Channels, Dedicated GEO-HTS Ka-band, 2015-2025
Global DTH UltraHD Capacity, Ku-band, 2015-2025
Global DTH Pricing, Ku-band, 2015-2025
Global DTH UltraHD Leasing Revenues, Ku-band, 2015-2025
Global Ultra Premium Subscribers, DTH, 2015-2025
Global UltraHD Subscribers, DTH, 2015-2025
Global Ultra Premium ARPU, DTH, 2015-2025
Global UltraHD ARPU, DTH, 2015-2025

5. Cable TV Forecasts
Global Cable TV UltraHD Channels, C-band, 2015-2025
Global Cable TV UltraHD Channels, Ku-band, 2015-2025
Global Cable TV UltraHD Capacity, C-band, 2015-2025
Global Cable TV UltraHD Capacity, Ku-band, 2015-2025
Global Video Distribution Pricing, C-band, 2015-2025
Global Video Distribution Pricing, Ku-band, 2015-2025
Global Cable TV UltraHD Leasing Revenues, C-band, 2015-2025
Global Cable TV UltraHD Leasing Revenues, Ku-band, 2015-2025
Global Ultra Premium Subscribers, Cable TV, 2015-2025
Global UltraHD Subscribers, Cable TV, 2015-2025
Global Ultra Premium ARPU, Cable TV, 2015-2025
Global UltraHD ARPU, Cable TV, 2015-2025

6. IPTV Forecasts
Global IPTV UltraHD Channels, C-band, 2015-2025
Global IPTV UltraHD Channels, Ku-band, 2015-2025
Global IPTV UltraHD Capacity, C-band, 2015-2025
Global IPTV UltraHD Capacity, Ku-band, 2015-2025
Global IPTV UltraHD Leasing Revenues, C-band, 2015-2025
Global IPTV UltraHD Leasing Revenues, Ku-band, 2015-2025
Global Ultra Premium Subscribers, IPTV, 2015-2025
Global UltraHD Subscribers, IPTV, 2015-2025
Global Ultra Premium ARPU, IPTV, 2015-2025
Global UltraHD ARPU, IPTV, 2015-2025

7. Case Studies
KT SkyLife Total Revenues
HD+ Paid Subscribers