This NSR study analyzes key elements for satellite-based UltraHD demand in terms of market viability, cost considerations, ecosystem development and end user adoption issues. The frequency and solution mix are evaluated in order to determine the market proposition of Standard Definition (SD), High Definition (HD) and the ultimate fit of UltraHD for future requirements. Market forecasts and trends are outlined in 3 distinct market platforms, enabling satellite operators and service providers to plan accordingly in protecting their current market position as well as gaining competitive ground by provisioning more attractive UltraHD channel packages.

This report answers the key questions concerning the satellite UltraHD market:

• How will the market take hold?
• What is the effect on the market’s capacity requirements and revenue prospects?
• Which frequency and technology solutions will be preferred over time?

The study is a valuable resource that:

• is beneficial to all industry players that need grounded insights and solid rationale into future   UltraHD offerings that may or may not radically change the video markets;
• offers an assessment of end user requirements and preferences;
• and provides the impact of this “push technology” on current SD and HD platforms and the shape of future market dynamics.

Key assessments undertaken include:

• Key issues and expected trends as well as how the outlook of the industry will evolve
• Emerging market developments that could drive future growth
• Next-generation solutions, specifically HTS

The report includes the following analytical elements:

• Channel forecasts
• Forecast by Platform - Cable TV, IPTV and DTH
• Capacity pricing movements & trends
• Bandwidth requirements and compression
• Demand trends & ten-year forecasts by platform, region, and frequency band

Detailed Analysis Backed by Industry Input & NSR Expertise

The detailed assessment of the UltraHD market relies on input from key vendors as well as NSR’s longstanding, extensive body of work in the video markets and application segments. This provides a solid quantitative and qualitative basis from which a comprehensive analysis of trends and market forecasts can be drawn.

Who Should Purchase the Report

• Satellite Operators
• Satellite Service Providers
• Satellite and Video Equipment Manufacturers
• Technology Companies
• Trade Associations

A Complete Analytical Perspective

Elements of this Study Include:

• A Complete PowerPoint Report Document containing all quantitative and qualitative analysis
• A Market Summary Document (PDF) containing an overview of the report findings and recommendations
• An Excel File containing all data and graphs so the client can easily use this work as a basis for their own internal market projections
• Complimentary 1/2 half day of consulting time with the NSR analyst who authored the report to review report findings and interpret the market 

Section 1: Market Analysis
     UltraHD Value Proposition – Market/Industry Challenges
     UltraHD Value Proposition – Market/Industry Drivers
     UltraHD Value Proposition – Market/Industry Restraints
     UltraHD Value Proposition – Assessment of Reasons to Adopt UltraHD
     Business Case Considerations – Retention of Subscriber Base by Deploying UltraHD
                                                               Channels/Content
     Business Case Considerations – Strategic Positioning to Cause Churn from Competitors
     Business Case Considerations – Ecosystem Development
     Pricing Trends & Analysis
     Bottom Line

Section 2: Total Market Forecasts & Trends
     Total UltraHD Forecasts
     Market Forecasts by Industry
     Market Forecasts by Frequency
     Channel Growth Forecasts – The Big Picture
     Channel Growth Forecasts – SD, HD, 3D and UltraHD
     Channel Growth Forecasts – Smooth Transition Path or Disruptive Technology Causing
                                                        Leapfrog?
     Channel Growth Forecasts by Frequency
     Market Forecasts by Region
     Bottom Line

Section 3: Cable TV Market
     Introduction
     Key Market Trends
     Value Proposition
     Total CATV UltraHD Forecasts
     Market Forecasts by Frequency
     Channel Growth Forecasts
     Channel Growth Forecasts by Frequency
     Market Forecasts by Region
     Bottom Line

Section: 4 IPTV Market
     Introduction
     Key Market Trends
     Value Proposition
     Total IPTV UltraHD Forecasts
     Market Forecasts by Frequency
     Channel Growth Forecasts
     Channel Growth Forecasts by Frequency
     Market Forecasts by Region
     Bottom Line

Section 5: DTH Market
     Introduction
     Key Market Trends
     Value Proposition
     Total DTH UltraHD Forecasts
     Total IPTV UltraHD Forecasts
     Market Forecasts by Frequency
     Channel Growth Forecasts
     Market Forecasts by Region
     Bottom Line

List of Exhibits

Exhibit 1.1 UltraHD via Market/Industry Challenges
Exhibit 1.2 UltraHD via Market/Industry Drivers
Exhibit 1.3 UltraHD via Market/Industry Restraints
Exhibit 1.4 Global CATV UltraHD via Satellite Capacity Pricing by Frequency
Exhibit 1.5 Global IPTV UltraHD via Satellite Capacity Pricing by Frequency
Exhibit 1.6 Global DTH UltraHD via Satellite Capacity Pricing by Frequency

Exhibit 2.1 Global UltraHD via Satellite Revenues by Scenario
Exhibit 2.2 Global UltraHD via Satellite Revenues by Industry- Baseline
Exhibit 2.3 Global UltraHD via Satellite Revenues by Industry (%), 2015-2025
Exhibit 2.4 Global UltraHD via Satellite Capacity Requirements by Frequency - Baseline
Exhibit 2.5 Global UltraHD via Satellite Revenues by Frequency- Baseline
Exhibit 2.6 Global UltraHD via Satellite C-band Capacity Requirements by Scenario
Exhibit 2.7 Global UltraHD via Satellite Ku-band Capacity Requirements by Scenario
Exhibit 2.8 Global UltraHD via Satellite HTS Capacity Requirements by Scenario
Exhibit 2.9 Global UltraHD via Satellite Dedicated Ku-band Capacity Requirements by Scenario
Exhibit 2.10 Global UltraHD via Satellite Dedicated Ka-band Capacity Requirements by Scenario
Exhibit 2.11 Global UltraHD via Satellite Channels by Scenario
Exhibit 2.12 Global UltraHD Channels per Platform, 2011-2021
Exhibit 2.13 Channel Demand by Platform, 2011 (%)
Exhibit 2.14 Channel Demand by Platform, 2021 (%)
Exhibit 2.15 Global UltraHD Channel Demand and Carriage by Frequency - Baseline
Exhibit 2.16 Global UltraHD Channel Demand and Carriage by Frequency, 2015 (%)
Exhibit 2.17 Global UltraHD Channel Demand and Carriage by Frequency, 2025 (%)
Exhibit 2.18 Global UltraHD via Satellite Revenues by Region - Baseline
Exhibit 2.19 Global UltraHD via Satellite Revenues by Region, 2015 (%)
Exhibit 2.20 Global UltraHD via Satellite Revenues by Region, 2025 (%)
Exhibit 2.21 Global UltraHD via Satellite Channels by Region - Baseline
Exhibit 2.22 Global UltraHD via Satellite Revenues by Region, 2015 (%)
Exhibit 2.23 Global UltraHD via Satellite Revenues by Region, 2025 (%)
Exhibit 2.24 UltraHD via Satellite Regional Overview
Exhibit 2.25 UltraHD Strategic Considerations by Industry

Exhibit 3.1 Cable Video Customers in the U.S., 2000-2011, in millions
Exhibit 3.2 Cable Industry Capital Expenditures in the U.S., 1996-2011 (in billions) 
Exhibit 3.3 Cable Industry Revenue in the U.S., 1996-2011, in millions
Exhibit 3.4 Cable Advertising Revenue , 1999-2011, in millions
Exhibit 3.5 European Cable TV Subscribers, 2011
Exhibit 3.6 European Cable Companies by Country
Exhibit 3.7 CATV UltraHD Value Proposition
Exhibit 3.8 Cable TV UltraHD via Satellite Virtuous Cycle of Vendor Technology Push
Exhibit 3.9 Cable UltraHD via Satellite Vicious Cycle of Vendor Technology Push
Exhibit 3.10 Global CATV UltraHD via Satellite Revenues by Scenario
Exhibit 3.11 CATV UltraHD via Satellite Bandwidth Impact for Current & Future Requirements
Exhibit 3.12 Global CATV UltraHD via Satellite Revenues by Frequency - Baseline
Exhibit 3.13 Global CATV UltraHD via Satellite Capacity Requirements by Frequency - Baseline
Exhibit 3.14 Global CATV UltraHD via Satellite C-band Capacity Requirements by Scenario
Exhibit 3.15 Global CATV UltraHD via Satellite Ku-band Capacity Requirements by Scenario
Exhibit 3.16 Global CATV UltraHD via Satellite Capacity Requirements for Channel Carriage
Exhibit 3.17 Global CATV UltraHD via Satellite Channels by Scenario
Exhibit 3.18 Global Cable TV Channels per Platform, 2011-2021
Exhibit 3.19 Cable TV Channel Demand by Platform, 2011 (%)
Exhibit 3.20 Cable TV Channel Demand by Platform, 2021 (%)
Exhibit 3.21 Global CATV UltraHD Channel Demand and Carriage by Frequency - Baseline
Exhibit 3.22 Global CATV UltraHD Channel Demand and Carriage by Frequency, 2015 (%)
Exhibit 3.23 Global CATV UltraHD Channel Demand and Carriage by Frequency, 2025 (%)
Exhibit 3.24 Global CATV UltraHD via Satellite Revenues by Region - Baseline
Exhibit 3.25 Global CATV UltraHD via Satellite Revenues by Region, 2015 – Baseline (%)
Exhibit 3.26 Global CATV UltraHD via Satellite Revenues by Region, 2025 – Baseline (%)
Exhibit 3.27 Global CATV UltraHD via Satellite Channels by Region - Baseline
Exhibit 3.28 Global CATV UltraHD via Satellite Channels by Region, 2015 – Baseline (%)
Exhibit 3.29 Global CATV UltraHD via Satellite Channels by Region, 2025 – Baseline (%)
Exhibit 3.30 UltraHD via Satellite Regional Targeting

Exhibit 4.1 IPTV Subscribers – Top 10 IPTV Countries
Exhibit 4.2 Broadband Technology Deployment
Exhibit 4.3 Broadband Technology Subscriber Growth
Exhibit 4.4 IPTV UltraHD Value Proposition
Exhibit 4.5 IPTV UltraHD via Satellite Virtuous Cycle of Vendor Technology Push
Exhibit 4.6 IPTV UltraHD via Satellite Vicious Cycle of Vendor Technology Push
Exhibit 4.7 Global IPTV UltraHD via Satellite Revenues by Scenario
Exhibit 4.8 IPTV UltraHD via Satellite Bandwidth Impact for Current & Future Requirements
Exhibit 4.9 Global IPTV UltraHD via Satellite Revenues by Frequency - Baseline
Exhibit 4.10 Global IPTV UltraHD via Satellite Capacity Requirements by Frequency - Baseline
Exhibit 4.11 Global IPTV UltraHD via Satellite C-band Capacity Requirements by Scenario
Exhibit 4.12 Global IPTV UltraHD via Satellite Ku-band Capacity Requirements by Scenario
Exhibit 4.13 Global IPTV UltraHD via Satellite Capacity Requirements for Channel Carriage
Exhibit 4.14 Global IPTV UltraHD via Satellite Channels by Scenario
Exhibit 4.15 Global IPTV Channels per Platform, 2011-2021
Exhibit 4.16 IPTV Channel Demand by Platform, 2011 (%)
Exhibit 4.17 IPTV Channel Demand by Platform, 2021 (%)
Exhibit 4.18 Global IPTV UltraHD Channel Demand and Carriage by Frequency - Baseline
Exhibit 4.19 % Global IPTV UltraHD Channel Demand and Carriage by Frequency, 2015
Exhibit 4.20 Global IPTV UltraHD Channel Demand and Carriage by Frequency, 2025 (%)
Exhibit 4.21 Global IPTV UltraHD via Satellite Revenues by Region - Baseline
Exhibit 4.22 Global IPTV UltraHD via Satellite Revenues by Region, 2017 – Baseline (%)
Exhibit 4.23 Global IPTV UltraHD via Satellite Revenues by Region, 2025 – Baseline (%)
Exhibit 4.24 Global CATV UltraHD via Satellite Channels by Region - Baseline
Exhibit 4.25 Global IPTV UltraHD via Satellite Channels by Region, 2017 – Baseline (%)
Exhibit 4.26 Global IPTV UltraHD via Satellite Channels by Region, 2025 – Baseline (%)
Exhibit 4.27 UltraHD via Satellite Regional Targeting

Exhibit 5.1 Global DTH Subscribers, by Type, 2011-2021
Exhibit 5.2 Global DTH ARPU, by Subscriber Type, 2011-2021
Exhibit 5.3 Global DTH Subscription Revenue, 2011-2021
Exhibit 5.4 DTH UltraHD Value Proposition
Exhibit 5.5 DTH UltraHD via Satellite Virtuous Cycle of Vendor Technology Push
Exhibit 5.6 DTH UltraHD via Satellite Vicious Cycle of Vendor Technology Push
Exhibit 5.7 Global DTH UltraHD via Satellite Revenues by Scenario
Exhibit 5.8 DTH UltraHD via Satellite Bandwidth Impact for Current & Future Requirements
Exhibit 5.9 Global DTH UltraHD via Satellite Capacity Revenues by Frequency - Baseline
Exhibit 5.10 Global DTH UltraHD via Satellite Capacity Requirements by Frequency - Baseline
Exhibit 5.11 Global DTH UltraHD via Satellite Ku-band Capacity Requirements by Scenario
Exhibit 5.12 Global DTH UltraHD via Satellite HTS Capacity Requirements by Scenario
Exhibit 5.13 Global DTH UltraHD via Satellite Dedicated Ku-band Capacity Requirements by Scenario
Exhibit 5.14 Global DTH UltraHD via Satellite Dedicated Ka-band Capacity Requirements by Scenario
Exhibit 5.15 Global DTH UltraHD via Satellite Capacity Requirements for Channel Carriage
Exhibit 5.16 Global DTH UltraHD via Satellite Channels by Scenario
Exhibit 5.17 Global DTH Channels per Platform, 2011-2021
Exhibit 5.18 DTH Channel Demand by Platform, 2011 (%)
Exhibit 5.19 DTH Channel Demand by Platform, 2021 (%)
Exhibit 5.20 Global DTH UltraHD Channel Demand and Carriage by Frequency - Baseline
Exhibit 5.21 Global DTH UltraHD Channel Demand and Carriage by Frequency, 2015 (%)
Exhibit 5.22 Global DTH UltraHD Channel Demand and Carriage by Frequency, 2025 (%)
Exhibit 5.23 Global DTH UltraHD via Satellite Revenues by Region - Baseline
Exhibit 5.24 Global DTH UltraHD via Satellite Revenues by Region, 2015 – Baseline (%)
Exhibit 5.25 Global DTH UltraHD via Satellite Revenues by Region, 2025 – Baseline (%)
Exhibit 5.26 Global DTH UltraHD via Satellite Channels by Region - Baseline
Exhibit 5.27 Global DTH UltraHD via Satellite Channels by Region, 2015 – Baseline (%)
Exhibit 5.28 Global DTH UltraHD via Satellite Channels by Region, 2025 – Baseline (%)
Exhibit 5.29 DTH UltraHD via Satellite Regional Targeting