Determining Success for Smallsat Launchers

With so many small launch startups racing towards success on a global scale, the stakes have never been higher to cut through the noise and evaluate all initiatives for probability of success before committing to a launch partner. Well-informed decisions will be critical to all industry players involved (investors, smallsat operators, brokers, and partners) as they will have far-reaching consequences. So, what factors need to be considered and analyzed to help tip the scales when making these decisions?