but arguably a much more realistic and potentially lucrative opportunity is heavy equipment – machines used in the agriculture and construction industry. What is the opportunity here and how can other satellite operators enter this market?
NSR’s recently released Connected Vehicles via Satellite report, found that broadband connected trains and buses combined will generate just under $40 million in retail revenues annually by 2032,
For years the “connected car” has been the holy grail of broadband land mobile connectivity, with operators left and right trying to solve the market puzzle to get flat panel antennas (FPAs) on anything that moves. However, in 2023, this market has now finally become “real”, but not in line with the plethora of announcements of passenger cars over the past years, but rather, due to demand from recreational vehicles (RVs).
While NSR has been less optimistic on the prospect of the broadband connected car, one market that does present greater opportunities and is often overlooked is the narrowband connected vehicle market. While this market won’t have the potential mass market appeal of terrestrial technologies providing consumer entertainment, this will provide a strong value proposition across a range of.