airlines are recognizing the significance of providing reliable and high-speed connectivity to passengers, leading to a growing emphasis on inflight Wi-Fi services and the integration of technology solutions that cater to the connected traveler.
Satellite capacity price reductions have been critical to unlocking growth in markets like Backhaul. New price points made ultra-rural network deployments ROI-positive, unleashing solid elasticities and growth. But, is satcom leaking value to other steps of the value chain (MNOs, integrators) due to price competition? How should satellite operators and integrators optimize their pricing strategies.
Backhaul will undoubtedly be one of the key verticals for satcom growth in the coming years. Lower capacity pricing is certainly unlocking demand elasticities; however, not all markets are homogeneous in terms of adopting 2G, 3G and 4G services.
Backhaul is poised to be a key driver for satellite industry growth. The combination of advanced ground segment technology and competitive capacity pricing makes satellite a compelling solution for MNOs to expand coverage.