Qualcomm terminated its direct-to-device (D2D) deal with Iridium on 9 November 2023. This is a disappointing development for the D2D market because the deal was meant to be a pioneering D2D service enabling satellite messaging and emergency services in smartphones powered by Snapdragon Mobile Platforms. However, D2D is still in the very early stages, and.
Satellite IoT has for years been a niche market compared to the overall M2M and IoT market and something that hasn’t been too seriously considered by mobile network operators (MNOs) to date. Although there has been desire for “dual-mode” services that can connect to terrestrial networks and satellite networks, this has traditionally added great complexity,.
airlines are recognizing the significance of providing reliable and high-speed connectivity to passengers, leading to a growing emphasis on inflight Wi-Fi services and the integration of technology solutions that cater to the connected traveler.
Satellite capacity price reductions have been critical to unlocking growth in markets like Backhaul. New price points made ultra-rural network deployments ROI-positive, unleashing solid elasticities and growth. But, is satcom leaking value to other steps of the value chain (MNOs, integrators) due to price competition? How should satellite operators and integrators optimize their pricing strategies.
Backhaul will undoubtedly be one of the key verticals for satcom growth in the coming years. Lower capacity pricing is certainly unlocking demand elasticities; however, not all markets are homogeneous in terms of adopting 2G, 3G and 4G services.